Anaaya Shah | Marketing Portfolio

Anaaya Shah

Meet me

Creative marketer with a performance mindset.

I’m a Purdue University Communication graduate specializing in Public Relations and Strategic Communication, with experience across social media marketing, PR writing, creator partnerships, content strategy, and brand storytelling.

As an Instagram and TikTok creator, I understand how beauty, fashion, lifestyle, and wellness content has to feel native to culture while still supporting business goals.

PR writing Brand strategy Instagram + TikTok Influencer marketing Campaign analytics

Featured work

Selected marketing work.

Strategy, content, PR, and creator projects with the thinking behind each piece.

Brand Strategy / Product Marketing Rhode Summer Kit Analysis

Objective: Understand how a beauty bundle drives conversion and loyalty.
Strategy: Analyze AOV, shade choice, exclusivity, and social sharing.
Execution: Built a launch strategy breakdown with clear marketing takeaways.
Result: A clear product marketing point of view.

View case study Social Media / Brand Storytelling Therefore Founder-Led Marketing

Objective: Translate an athleisure brand into social-first storytelling.
Strategy: Use founder presence, styling, and lifestyle cues to build trust.
Execution: Created creator-led content for Instagram collaboration.
Result: Brand-fit storytelling with direct post proof.

View collaboration Competitive Strategy / Brand Positioning Lululemon vs Alo Analysis

Objective: Compare two activewear brands in the same category.
Strategy: Separate performance-led positioning from culture-led positioning.
Execution: Built a visual analysis with market, strengths, and recommendations.
Result: A clear brand strategy takeaway: performance builds trust, culture scales desire.

View analysis PR Writing / Media Relations Birck Boilermaker PR Materials

Objective: Package a venue story for media outreach.
Strategy: Build press-ready assets with facts, angles, and media targets.
Execution: Infographic, backgrounder, pitch, and media list.
Result: A complete PR workflow sample.

View PR kit

Experience

Relevant experience, quickly.

Download resume

Healthtech SaaS

eClinicalWorks · Marketing Intern

Supported GTM, ABM, lifecycle messaging, website content, and market research.
Connected content performance with GA4 tracking and funnel analysis.

Tools: GA4, CMS, Excel, Google Sheets · Skill: content strategy + analytics

Campus commerce

South by Sea · PR & Marketing Intern

Built campus partnership outreach, client presentations, and lead follow-up.
Translated audience needs into sales and marketing conversations.

Tools: CRM workflows, presentations, social outreach · Skill: partnerships

Creator marketing

Freelance · Social Media Content Creator

Produced short-form content across beauty, fashion, lifestyle, and UGC-style formats.
Used creator insights to refine hooks, pacing, styling, and brand fit.

Tools: Instagram, TikTok, CapCut, Premiere Pro · Skill: social-first storytelling

Consumer goods

Adani Wilmar · Marketing & Social Media Intern

Supported press releases, media outreach, campaign assets, and monitoring.
Helped execute multi-platform communications for consumer audiences.

Tools: social platforms, PR writing, monitoring · Skill: campaign execution

Communications

Purdue + Boiler Communication · Intern & Consultant

Built stakeholder interviews, internal communications, PR campaigns, and segmentation.
Turned research into clearer messaging and presentation-ready recommendations.

Tools: research, dashboards, presentations · Skill: strategic communication

Technical skills

Marketing tools I use to plan, create, measure, and optimize.

Hands-on tool proficiency across growth marketing, content production, PR workflows, reporting, and campaign optimization.

Analytics & reporting

GA4, Google Analytics, Search Console, Looker Studio, Excel, Google Sheets

KPI tracking, funnel analysis, dashboards, audience insights, engagement reporting. Example: creator insights and healthtech content tracking.

Paid media & CRM

Meta Ads Manager, Google Ads, LinkedIn Ads, HubSpot, Salesforce basics

Lead tracking, paid social concepts, campaign follow-up, CRM-style workflows. Example: South by Sea outreach and lead generation.

Creative production

Canva, Adobe Premiere Pro, CapCut, Adobe Photoshop, WordPress/CMS

Short-form editing, branded assets, content layouts, social-first creative production. Example: product video campaigns and Instagram edits.

Social & publishing

Instagram, TikTok, YouTube, LinkedIn, Sprout Social, Hootsuite

Content calendars, publishing, community engagement, platform-native storytelling. Example: brand collaborations and creator portfolio.

PR & media relations

Muck Rack fundamentals, media pitching, media lists, press releases, backgrounders

Journalist research, outreach strategy, media-ready writing, and PR workflow. Example: Birck Boilermaker PR kit.

AI & content tools

ChatGPT, Claude, Jasper AI, Perplexity AI, Midjourney, DALL-E, HeyGen

Content ideation, research support, campaign concepts, visual brainstorming. Example: brand mockups and launch strategy ideation.

Inside the bag

Strategy samples inside the bag.

Click each object-inspired tab to explore the marketing skill, featured proof, and work sample behind it.

Compact mirror · Brand Strategy

Rhode Summer Kit launch strategy.

A beauty bundle analysis focused on cart value, shade choice, limited-edition urgency, and social sharing.

Higher AOV
Customization
Limited edition

Rhode Summer KitLaunch Strategy

Takeaway: a simple bundle can support product marketing, retention, and social sharing.

Lip gloss · Social Media Content

Content that feels native to the platform.

Featured projects: Instagram creator profile, product videos, and UGC-style reels.

Hooks
Editing pace
Beauty + fashion styling

View social media work

Hook Edit Style Analyze

Press pass · PR Materials

Media-ready documents for targeted outreach.

Featured project: Birck Boilermaker Golf Complex infographic, backgrounder, pitch, and media list.

Infographic Media backgrounder Media pitch Media list

Boilermaker Golf Complex infographic preview

Sunglasses · Creative Direction

Lululemon owns performance. Alo owns culture.

Featured projects: Lululemon vs Alo analysis, Rhode x Haus Labs mockups, Huda Beauty x NARS mockups.

Positioning
Consumer perception
Brand differentiation
Social strategy

LululemonPerformance-first

Product innovation, athletic credibility, community events.

Alo YogaLifestyle-first

Influencer culture, wellness aspiration, celebrity-led visibility.

Lululemon versus Alo Yoga marketing strategy analysis

Open full analysis graphic

Keychain · Creator Partnerships

Brand collaborations with fashion, lifestyle, and beauty brands.

Featured projects: therefore, BHAB, Union Club Hotel, and JW PEI.

View collaboration links

Brand fit Creator voice Styling UGC

Receipt · Performance Insights

Creative output connected to audience behavior.

Available Instagram creator insights show reach, discovery, non-follower visibility, and Gen Z audience fit.

View proof cards

332K+account views 40K+reached 63.5%non-followers

Visual work

Mockups, campaign visuals, and creator partnerships.

Visual proof of product storytelling, creative direction, and brand-fit campaign thinking.

Mockup brand visuals

Beauty collaboration concepts.

Rhode x Haus LabsComplexion glow concept, product pairing, and social launch appeal.

Huda Beauty x NARSBold color, premium packaging, and campaign-ready visuals.

Mock product video campaigns

Launch concepts for product storytelling.

Kindly Product VideoSoft beauty pacing, detail shots, and conversion-friendly framing.

AH&E Jewels VideoJewelry styling, close-up product detail, and elevated lifestyle positioning.

Brand collaborations

Creator partnerships with fashion, lifestyle, and beauty brands.

thereforeAthleisure styling and founder-led storytelling. BHABBeauty and lifestyle creator editing. Union Club HotelHospitality storytelling and location visuals. JW PEIFashion accessory styling and brand fit.

Proof cards

The receipts behind the creative.

Based on available Instagram creator insights and portfolio project results.

Account views332,862

Social-first content visibility.

Accounts reached40,401

Discovery across creator content.

New audience63.5%

Non-follower audience split.

Core audience18-24

65.4% core age range.

PR materials

Writing, pitching, and media relations work.

Media-ready documents and writing samples that show clear communication and outreach strategy.

InfographicVisual media asset for Birck Boilermaker Golf Complex. Media BackgrounderContext, facts, and brand details for media outreach. Media PitchStory angle and journalist-ready outreach sample. Media ListTargeted media research and pitching workflow. Writing SamplePublished Her Campus editorial feature.

Recognition

Signals beyond the numbers.

Awards, certifications, and portfolio range that support the strategy and creative work above.

Award Gold Carpet

Brian Lamb School of Communication’s Best Short Form Video.

Certificate Muck Rack

Media relations, journalist research, pitching, and PR workflow fundamentals.

Portfolio range PR + Social

Media materials, creator content, campaign visuals, and product marketing analysis.

Category focus Beauty + Fashion

Work shaped around lifestyle, wellness, consumer brands, and social-first storytelling.

Content

Social media and Instagram work.

Platform-native content with styling, visual hooks, editing pace, audience fit, and brand voice.

@anaaya.shahCreator profile + social portfolio

Beauty Fashion Lifestyle Reels UGC Editing

Social-first content built around styling, hooks, pacing, creator voice, and brand fit.

Open Instagram profile

Resume + contact

Let’s work together.

Target roles: social media marketing, PR, influencer marketing, beauty/fashion marketing, brand marketing, content marketing, and digital marketing.

Email Anaaya LinkedIn Instagram Resume

What’s in my bag?

Open the bag.